Arise from Sharkness! How Leaders Win with a Silly Song

sharkCBS journalist Bob Schieffer offered a lesson we all should chew on when he saw a deeper meaning in the World Series victory of the Washington Nationals.

During his Oct. 31 “Evening News” commentary, he showed us how the team’s “Baby Shark” phenomenon had helped everyone rise above the usual political song and dance.

We saw Majority Leader Mitch McConnell on the Senate floor saying this about the teachable moments when America’s capital city found joy in its national pastime and the Nationals players: “For a couple of weeks, they gave us something that all of Washington, DC, could unite around. A miracle indeed.”

Schieffer suggested the team’s path to success began when it adopted the silly tune and gestures of “Baby Shark” as its brand statement. “The idea was so goofy, it made the team laugh. They started having fun, got to know each other.”

As they won game after game, their fans “went crazy,” said the smiling reporter. The new anthem echoed inside and outside the stadium. Athletes danced in the dugout. When the final triumph came, even snarky and sharky Washingtonians joined in celebrating the power of an exuberant spirit, alive with the sound of music. They had discovered an unimpeachable source of bipartisan wisdom on how to play ball. (Even when it’s hardball.)

Our good journalist searched the experience for a takeaway message that would invite engagement rather than enragement, ongoing communication rather than bitter separatism. Schieffer summed it up: “Is there a lesson there for all of us? When you relax and get to know the people you work and deal with, it’s not only fun, it’s much easier to get things done.”

About Bill Schmitt

OnWord.net is the home for Bill Schmitt's blog and biographical information. This blog, initiated during Bill's nearly 14 years as a communications professional at Notre Dame, expresses Bill's opinions alone. Go to "About Bill Schmitt" and "I Link, Therefore I Am" to see samples of multimedia content I'm producing now and have produced during my journalism career and my marketing communications career. Like me at facebook.com/wgschmitt, follow me on Twitter @wschmitt, and meet "bill schmitt" on LinkedIn.
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